BodyLove Pilates is a prenatal & postnatal online studio providing videos, workouts and information to guide you from conception to birth and beyond.
Working closely with my colleague Susan Liao, we presented our client with the best approach regarding user experience, design, development & schedule for this large project. Also worked closely with Ali Handley to visually bring her dream Pilates online studio vision to life. Scroll to see a few design layouts, for the full website click below.
Creative Director: Scott Goodson/Kevin McKeon Associate Creative Director / Art Director & Design: Mari Keeler Cornwell Associate Creative Director / Copywriter: Frances Webb
As the lead digital creative for the EWC team, I worked together with my partner Fran Webb to keep a cohesive voice and visual for the brand across all digital platforms. Worked alongside UX team to build wireframes for EWC's new website. Designed 30+ web pages working closely with the client for quick approvals within tight timeline. Was also tasked to design their reservation app, as well as their private franchisee intranet. Even though I was very hands-on and executed a lot of the work, I also led a team of 2 designers to develop and keep up the brand's equity for social media networks, including Twitter and Facebook. For EWC's social media designs and concepts, click here.
Creative Director: Steve Coulson Associate Creative Director / Design: Mari Keeler Cornwell
Campfire NY brought me as lead designer for their NatGeo project. I worked together with the UX designer and developer to make sure design could be edgy yet functional. In the initial stages of the brief, I came up with a few design ideas, ultimately choosing this one to explore further, including designing for mobile using responsive layout. Here you will see different pages within the website using greek copy and FPO imagery.
To view the work in more detail, please click here.
Associate Creative Director & Design: Mari Keeler Cornwell Art Director: Emmie Nostitz Copywriter: Shannon Murphy
Led a team of two to concept and execute a total of 5 DIY videos as well as a :15, :30 and :60 second promotional videos for FUJIFILM's Instax camera. Client wanted to bring attention to their cameras as well as promote ways the finished product (the pictures) can be used. Bringing in some of my own personal experience using instant cameras, I wanted to express the joy people get when you give away a tangible moment. In this digital world, we miss the opportunity to connect on a more human level, and we tried to convey this message in the web spots. For the DIY videos, we wanted them to be visually captivating and concepted 5 stopmotion how-to videos to bring it to life, literally. As the process requires, I had to help find talent, directors, and work hand-in-hand with producers to see the work through.
To your left, you will see two of the DYI videos, a :15sec and :60sec promo. For more videos, please visit FUJIFILM's youtube page.
Executive Creative Director: Kevin McKeon ACD/Creative Director: Mari Keeler Cornwell
For 2+ years, I was the creative lead for Pampers's North America and Canada clients. I was a very hands-on member but also led a team of (up to) 5 designers and copywriters to consistently deliver innovative concepts and quality design. Worked closely with my partners Justin Via & Fran Webb to pitch new ways the brand can improve and best utilize the digital space. Worked hard with my team to keep a high-level design standard across all platforms, including Pampers websites, apps, social media pages and all digital advertising. I was able to work with a handful of very talented developers, designers and writers and found Pampers a delight to work for!
Fine Art & Photography
I graduated with a B.F.A in Fine Art at LCAD in Laguna Beach, CA in 2001.
Art & photography are very much a part of my life. With my paintings I like to capture the beauty of everyday objects and places. I like to use layers of paper or textured gesso to give it a bit of depth and interest. With photography, I actually love to experiment with film, light and abstraction which I do with my multiple exposures. I also enjoy photographing people in their environments. Here you will see a few examples. To view more, visit my art website.
Urban Shoe Series - Jeremy's / Acrylic on canvas
Urban Shoe Series - Evie's / Acrylic on canvas
NYC Doors Series - 67 / Acrylic & Mixed media on canvas
Water Lillies / Oil on canvas
'Petaboy' - Medium format B&W / Shot with my '78 Hasselblad
'Guell Tourists' - 35mm / Shot with my 1981 Olympus OM 1
Multiple Exposure 35mm - Peru & NYFW / Shot with LOMO LC-A
Multiple Exposure 35mm - Venezuela & Grand Central / Shot with LOMO LC-A & Holga