I have over 15 years experience in digital design with knowledge of CSS/HTML, and 5 years experience concepting 360º campaign ideas for major brands. I have led teams of designers and feel confident with my managerial skills. Please view my resume for more details.
Since moving to New York in 2006, I've had the opportunity to work with some notable agencies, which include BBDO, Razorfish, McGarry Bowen, Campfire and Strawberryfrog. The professional relationships fostered by these experiences have led me to ever more challenging and fulfilling work.
I adore New York City. It is tough and idealistic, and provides an endless source of inspiration.
I was born and raised in Caracas, Venezuela. I lived my teenage years in New Jersey, and followed my artistic dreams to the West Coast during college. My patchwork upbringing solidified a love of travel, adventure and an appreciation of cultural creativity.
Art vs. Advertising
I graduated with a B.F.A in Fine Arts which I believe has given me a great advantage when working with composition, art direction and visual aesthetics with any brand. My goal is to come up with the best look and most intuitive user experience in all projects.
I find both art and advertising fascinating and utilize both whenever necessary. I am also well aware of their differences and respect them equally as their own entities.
As a fine artist, I show my art work and photography in galleries across New York City. My artwork has also been included in art fairs around the world. I regularly attend city-wide events such as SheSays and Creative Week, which allow me to remain current on the latest advertising trends.
I strive to translate my clients' vision in a way that exceeds their expectations. I take pride in creating a very positive, candid and relaxed environment within my team and in my work.
On a personal level, I will always pursue consistent, imaginative and inspired work that I can be proud of.